Technology for Southern Reserve agents

Every Lead Answered. Every Client Remembered.

Agents who join Southern Reserve Realty get their own CRM, already built and running: instant lead alerts, AI text replies, buyer and seller follow-up, and a year of client emails. We set it up for you, so your time goes to clients.

24/7AI text assistant answers leads who text you and books consults on your calendar
90days of buyer and seller follow-up that starts the moment a lead comes in
12months of holiday emails and a monthly local newsletter sent to your sphere, from you
931your own local number for calls and texts, registered under Southern Reserve
What happens when a lead comes in

The first ten minutes, handled.

Buyers relocating to Fort Campbell often contact several agents at once, and the first real response usually wins. Here is what your account does for you, minute by minute.

  1. The lead lands in your account

    From Zillow, Realtor.com, Homes.com, HomeLight, referral networks, or your own website. The system notes the source and whether it is a buyer or a seller.

  2. A welcome email goes out from you

    Your name, your phone number and your signature fill in automatically. Your phone gets an alert at the same moment.

  3. A personal text, or a call task Consent-checked

    If the lead agreed to texts, a text goes out from your local number. If not, you get a task to call them within five minutes.

  4. They text back. The AI assistant answers in about 30 seconds.

    It asks about timeline, pre-approval and area, answers common questions, and books a consult on your calendar. When they ask for a person, want a showing soon, or are ready to make a move, it steps aside and alerts you.

  5. Follow-up keeps going until they reply

    Buyers and sellers each get their own series of 10 emails, plus 6 texts for those who opted in. It stops as soon as they respond, so you never talk over a live conversation.

  6. Reviews, then a year of staying in touch

    Two days after closing, your client gets a review request with your own review link. After that, holiday emails and The Clarksville Insider, a monthly guide to local events and new spots, go out in your name all year.

What is in your account

One system instead of five subscriptions.

Most agents piece together a CRM, a texting app, an email tool, a scheduler and a review service. Your Southern Reserve account does all of it, built by the brokerage and kept up to date for you.

Capture

  • Portal and referral leadsLeads from Zillow, Realtor.com, Homes.com, HomeLight and ReferralExchange come straight into your account.
  • Your own local numberA 931 number for calls and texts, registered with the carriers under Southern Reserve.
  • Missed-call text-backMiss a call and the caller gets a text right away, so the conversation keeps going.

Respond

  • AI text assistantAnswers leads around the clock, qualifies them, and books consults. Hands off to you the moment they want a person.
  • Online bookingLeads pick a time on your calendar, and it syncs with your Google Calendar.
  • Mobile appText, call, and work your pipeline from your phone.

Nurture

  • Buyer and seller pipelinesEvery deal from new lead to closed, so you can see where each one stands.
  • 90-day dripsWritten for the Clarksville and Fort Campbell market, signed by you.
  • Old-lead revivalA re-engagement series that finds the people in your database who are ready to move again.

Stay in touch

  • Holiday emailsTwenty holidays and seasonal notes a year, plus two referral reminders.
  • The Clarksville InsiderA monthly local guide: events, new businesses, a place to explore, Fort Campbell news and a home tip.

Reputation

  • Automatic review requestsSent two days after closing, with your review link and the brokerage's.
  • Past-client review pushOne email to collect reviews from people you have already helped.

Your business

  • Your contacts stay yoursYour account is separate from every other agent's. No one else works your database.
  • Branded emailsEvery email uses the Southern Reserve design with your name, phone and signature.
Plans

Pick where you are starting from.

Both plans include the full lead system above. Agent Pro adds the tools that matter once you have a database to work.

New Agent

For agents building a business
Ask about plans
  • Your own account, built and ready on day one
  • Local 931 number for calls and texts
  • Instant lead alerts, welcome emails and call tasks
  • 90-day buyer and seller follow-up
  • Holiday emails and The Clarksville Insider
  • Online booking and mobile app
  • Automatic review requests

Agent Pro

For established agents
Ask about plans
  • Everything in New Agent, plus:
  • 24/7 AI text assistant that qualifies and books
  • We import and clean up your existing database
  • Old-lead revival campaign for your past leads
  • Past-client review push
  • Priority setup help from the brokerage

Texts, calls and AI replies are billed by use, so you pay for what you send. You can move from New Agent to Agent Pro whenever you are ready. Ask us about current plan pricing.

Built to keep you compliant

Registered texting

Every number is registered with the carriers under Southern Reserve Realty, so your texts get delivered.

Consent first

Automated texts only go to people who opted in or texted you first. STOP is honored automatically, and texts stay inside daytime hours.

Fair Housing aware

The AI assistant doesn't rank neighborhoods or schools. It points people to official sources and never quotes rates or values.

Questions agents ask

The fine print, plainly.

Is the tech package required?

No. It's optional, and there are no monthly brokerage fees. Agents who want the ready-built system choose a plan; everyone else keeps using their own tools.

Do I have to be good with technology?

No. We build your account, connect your number and calendar, and walk you through it one on one.

Who sees my contacts?

Your contacts live in your own account, separate from every other agent. The brokerage helps with setup and support.

What does usage cost?

Texts, calls and AI replies are billed by use on your monthly statement, so a light month costs less. You'll see every charge itemized.

Can I write my own messages?

Yes. The emails and texts come ready to go and are signed by you. You can reply by hand any time, and the AI assistant goes quiet as soon as you do.

What platform is it built on?

It runs on HighLevel, an all-in-one CRM and marketing platform. Southern Reserve sets it up and keeps it current for you.

See it for yourself

Ask for a 20-minute walkthrough.

We'll show you a lead coming in, the AI assistant at work, and what your sphere receives all year, and walk you through plan pricing.

Jenn McMillion, Principal Broker

101 Hatcher Lane, Suite C, Clarksville, TN 37043

Call or text931-801-5503